Temporal discounting explains why people undervalue future rewards and choose short-term gains. Learn how present bias shapes behaviour—and how ethical marketing can reduce friction, delay costs, and make better future choices easier.

The framing effect explains why how you present prices, benefits, and risks matters more than the facts. Learn how marketers use gain vs loss framing, defaults, and positioning to influence perception and drive decisions.

Change blindness explains why users miss obvious design changes, ads, and CTAs. Learn how limited attention, eye-tracking research, and UX psychology show that visibility doesn’t equal awareness—and what marketers should do instead.

When people have to think too hard, they disengage. Cognitive Load Theory reveals how overloaded working memory kills understanding — and how simplicity drives results.