Moltbook - Amplifying Human Knowledge
Explore how Moltbook’s AI conversations remix human knowledge, revealing why password managers and “invisible” security tools matter. A reflection on AI, statistical patterns, and digital trust.
The Problem with Blandification
Blandification is making modern marketing safe, generic, and forgettable. Learn how performance metrics, AI, and approval culture drive sameness — and how brands can reclaim creativity, memorability, and impact.
Temporary Discounting: People don’t just “prefer now.” They misperceive later.
Temporal discounting explains why people undervalue future rewards and choose short-term gains. Learn how present bias shapes behaviour—and how ethical marketing can reduce friction, delay costs, and make better future choices easier.
Framing effect
The framing effect explains why how you present prices, benefits, and risks matters more than the facts. Learn how marketers use gain vs loss framing, defaults, and positioning to influence perception and drive decisions.
Change Blindness
Change blindness explains why users miss obvious design changes, ads, and CTAs. Learn how limited attention, eye-tracking research, and UX psychology show that visibility doesn’t equal awareness—and what marketers should do instead.